Manny Villar ad looks like an Argentine campaign ad



Here is the latest political ad by Philippine presidential candidate Manuel Villar who has paid millions of pesos to a top ad agency to advance his campaign:




Then, there's this much earlier political ad made for Ricardo Lopez Murphy who ran for the presidency in Argentina. The ad, titled "The Truth/La Verdad", won silver lion in the 2006 Cannes Lions contest:





Murphy went on to lose the elections.

While there are more ads elsewhere in the world with the same, possibly copied, concept (an American advocacy ad called "Lost Generation" and another political campaign in Lithuania), Villar's advertisement, which plays round-the-clock on national television, is a shameless infringement of intellectual property rights and a disgrace to Filipino creativity.





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